20 Best Marketing Newsletters You Can’t Miss in 2025

Choose content that’s directly relevant to your audience’s work or interests. For each link, include a sentence or two about why it’s worth their time and what they’ll learn from it. You might also mention how it relates to current industry trends or connects to topics you’ve covered in previous newsletters. Did you know that email marketing still dominates the digital landscape with an incredible 4,200% ROI?

Step 3: Content ideation for engagement and relevant topics

Their newsletter is super valuable as they send you tips on content marketing trends and best practices –I’ve learned a lot from them. The writers are Joe Pulizzi and Robert Rose, and they are doing a great job. The newsletter features case studies, industry research, and expert tips to help you come up with an informed content strategy. A newsletter marketing strategy is a plan outlining how businesses can engage with their audience by email. Newsletters provide relevant updates, promotions, and other content to drive conversions and enhance brand loyalty.

Then break it down into plain language, explain why it matters, and most importantly, tell them what they should do about it. With proven success stories like Orange Malone’s 50% open rate, the future looks bright. But here’s what really matters—some businesses are achieving far better results when they get their approach right. If you want to keep and grow that audience, you’ve got to meet and exceed their expectations for content that’s both enjoyable and useful.

Between social media updates, algorithm changes, SEO news, and emerging technology, there’s always something else to get your head around. With the marketing tips we’ve covered here today, you can perfect your email marketing https://leonbetofficial.com/ strategy and create some of the most valuable newsletters in your field. Newsletters have stood the test of time as they serve as a direct link between companies and customers. Yet with GDPR, increasing privacy concerns, and more sophisticated tools from ISPS, it has never been more important to plan an effective newsletter strategy. Planning is key to the success of any newsletter campaign and should not be overlooked, so take the time to define your strategy.

FAQs About Creating Newsletters

Your newsletter’s subject line is a critical component of every newsletter. It is what determines the newsletter’s open rate, one of the most important email marketing metrics. Even though there isn’t a single template that should be used to build a great newsletter, there are a few must-follow rules marketers should follow. Make it easier to understand in under 5 minutes and save time for busy professionals who want valuable insights quickly.

But it’s effectiveness doesn’t come without careful planning — and that’s where our selection of seven expert tips and strategies comes in. 🔥 Since 2017, 100 Pound Social has created 500,000+ social media posts for 1,000+ small businesses. The best personal stories illustrate broader principles or lessons that apply to your readers’ own situations.

Share why you like it, how it’s helped you or your clients, and any tips for getting the most out of it. Highlight a frequent mistake you see in your industry and explain a better approach. This positions you as an expert while helping your audience avoid costly errors. People remember content that prevents problems better than content that simply promotes solutions. For interviews, choose people who can offer insights your audience wouldn’t get elsewhere.

This approach ensures that your newsletter content is well-planned and timely, enhancing the overall user experience. It allows you to align your newsletter content with your overall marketing objectives and create a seamless customer journey. Some are sent daily, while others may be weekly, bi-weekly, or monthly. The frequency often depends on the content type and the audience’s preferences.

Even though Zapier sends different types of newsletters based on subscription type, they like to feature their product’s new features and functionalities. To create an interactive email newsletter, incorporate elements like polls, quizzes, clickable buttons, and videos that encourage engagement. You can also include GIFs, hover effects, or gamification features to make the experience more dynamic while inviting feedback. In your next email newsletter, share real-life experiences from satisfied customers, case studies, or testimonials about how your product or service helped them. As the digital landscape evolves, businesses should strive to innovate and adapt their newsletter strategies.

By leveraging these benefits, businesses can create successful newsletters that inform, persuade, and convert. Integrating newsletters into an email marketing strategy enhances overall marketing efforts. Although you use robust tools, you’ll need time and practice to create the perfect email newsletter. Prioritize your content to increase open rates, and focus on the subject line in your email newsletters — the first point of contact with your audience. One of the key benefits of a well-planned newsletter content strategy is that it increases audience engagement. Subscribing to newsletters allows you to access valuable insights, industry trends, and expert advice.

Emails can be personalized

• Their enterprise-grade tools cater to large organizations with complex requirements.
• Keep your newsletter articles concise and focused on one topic or message.
• You should set quantifiable goals for how you measure your newsletter’s success.
• Each idea comes with specific email newsletter examples and implementation tips you can use immediately.

Each idea comes with specific email newsletter examples and implementation tips you can use immediately. Kayleigh Moore’s newsletter, about all kinds of writing, starts with a personalized greeting. Moore then immediately launches into a behind-the-scenes experience — writing questions she gets asked — and promises a quick lesson just for you. Personality and expertise are why you sign up for newsletters like Anne Helen Peterson’s Culture Study or John Paul Brammer’s ¡Hola Papi! — they’re good writers with smart, critical takes on culture, and they’re fun to read.

Metrics reflect how well your email marketing is performing and highlight areas where you need to make changes. The first step in developing your newsletter strategy should always be defining your goals. It can be helpful to review your business goals, visions, and values before you start.

If you’re keen on a user-friendly email services platform with advanced tools and features, Campaign Refinery is your best bet. Our platform offers the highest email deliverability rate in the industry. By experimenting with different subject lines, content formats, or visuals, you can gather data on what resonates most with your audience.

A great example of personalization is Spotify Wrapped, which creates a personalized experience by reminding customers of their memorable moments with Spotify. Regardless of your tactic in your subject line, it is crucial to ensure that your newsletter article content delivers on the promise made in the subject line. Your email subject line is the first impression your readers have before they decide to open your newsletter article. With a background in journalism, Ben believes the best content tells a story, and he’s always looking for new ways to share that story with the world. Outside of work, Ben spends his time watching Netflix or searching for the best coffee spots in town.

Maria is a Digital Marketing Manager with a wealth of experience in the European startup ecosystem. She hosts the “Marketing Mondays with Maria” podcast for marketing leaders & loves to tackle both B2B and B2C marketing tactics hands-on. Collaborating with designers to make her marketing campaigns come to life is her favorite part of working at Magier.