Casino loyalty programs have evolved significantly over the years, developing from basic punch cards to sophisticated digital systems that monitor player actions and preferences. These programs are designed to incentivize frequent visitors with diverse perks, including gratis meals, hotel lodgings, and private event access. According to a 2023 analysis by the American Gaming Association, nearly 80% of casino customers take part in some form of loyalty program, underscoring their value in customer loyalty.
One prominent figure in the casino loyalty sector ...
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