Casino loyalty schemes have transformed significantly over the last decade, becoming vital tools for drawing and keeping players. In twenty twenty-three, a report by the American Gaming Association uncovered that almost 70% of casino income comes from loyalty program members, emphasizing their importance in the field.
One significant figure in this evolution is Jim Murren, the previous CEO of MGM Resorts International, who played a key function in developing loyalty programs. You can discover more about his projects on his Continue Reading →
MAR
2025
