Casino loyalty schemes have transformed the way players connect with gaming locations. Originally designed to compensate frequent guests, these initiatives have developed into complex systems that leverage data analysis to enhance customer interaction. According to a 2023 analysis by the American Gaming Association, nearly 80% of casino visitors engage in some form of loyalty program, highlighting their importance in the industry.
One notable figure in this development is Jim Murren, ex- CEO of MGM Resorts International, who emphasized the importance of ...
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2025
