Casino loyalty initiatives have evolved significantly over the years, developing from basic punch tokens to complex digital systems that track player actions and preferences. These schemes are designed to compensate frequent visitors with various benefits, including complimentary play, dishes, and exclusive access to occasions. According to a 2023 report by the American Gaming Association, nearly 80% of casino patrons engage in some version of loyalty program, highlighting their importance in customer fidelity.
One prominent individual in the casino loyalty field is ...
Continue Reading →NOV
2025
