Casino reward programs have evolved considerably over the years, transforming the way casinos interact with their players. These programs are intended to honor repeated visitors with diverse benefits, including complimentary play, dining, and housing. According to a 2022 study by the American Gaming Association, nearly 80% of casino visitors engage in some variation of loyalty program, underscoring their significance in customer loyalty.
One prominent figure in the progress of fidelity programs is Jim Murren, the ex CEO of MGM Resorts International. ...
Continue Reading →MAY
2025
