Casino loyalty programs have transformed considerably over the periods, progressing from simple punch cards to advanced digital systems. These initiatives are developed to incentivize players for their support, providing various incentives such as free betting, dining, and special event access. According to a 2023 report by the American Gaming Association, nearly 80% of casino patrons take part in loyalty programs, emphasizing their value in customer retention.
One significant figure in the gaming loyalty sector is Jim Murren, former CEO of MGM ...
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2025
